Groupon missed a huge opportunity not taking Google’s multibillion dollar offer all around the time that Facebook began getting involved in the localized deals space and looked set to trounce Groupon. Groupon Is Mass Direct Mail of the 80s Only this week too, we are reminded of the heat and competition in the sector with the Advertising Standards Authority reporting that Groupon accounted for around half of all ASA Voucher rulings. OK, it was only 32 but that’s still something. The ASA comments show that localized deals are fast becoming the old mass-market direct mail of the modern age. If you’re anything like me, you have daily emails from any number of voucher code sites: LivingSocial, Groupon, Frugaloo, etc. Just how many deals CAN one live/deal with? Inbox overload aside, there just isn’t enough money to go around most people’s pockets—especially at the moment. Which then prompts further discounting … and more emails. Where’s the relevance? Get the full story at