These days, hoteliers talk a good game when trying to convince travelers to book directly. "Stop Clicking Around," Hilton urges in a current campaign. "It Pays to Book Direct," Marriott promises. "The Best Place to Book is Right Here," proclaims Hyatt. Most major hotel brands and many independent hotels now offer a best rate guarantee and incentives for direct bookings. It's part of an industry-wide movement to change traveler behavior and reduce the amount of commissions hotels pay to online travel agencies. The underlying message of these campaigns is, "Trust us. Skip OTAs and book direct for the best deal." But can travelers really trust hotels to uphold this promise? As a traveler, time and again I'm dismayed to find better offers on OTAs than on hotel websites. Get the full story at Daniel E. Craig Read also "Give consumers a reason to book direct"