In a recent interview with Business Travel News, the CEO of Best Western stated that bookings via phone are now growing after being in decline for several years. "Some people might think that's strange: It's had a trend of going down, so why is it up in the last couple of years? Our presumption is that a lot of people search on their mobile devices, but because it's too cumbersome to make a booking on the mobile phone - punching in your address [and other information] takes way too much time - they just click the call-to-book button and talk to a live agent and make that booking," he said. And while Best Western is working hard to make mobile hotel bookings simpler - much like Amazon's one click purchase - a new study from Forrester suggests, that call generated hotel bookings nearly double the conversion compared to website click-throughs. Get the full story at Tnooz and Business Travel News