There are two main areas where content is important for hotels: firstly, the foundational content on your hotel website. Your website is your online ‘hub’. Reflect that with the effort you put into the writing and imagery. The better your website content (along with your website design, revenue strategy and marketing strategy), the more direct bookings you’ll get. Secondly, content marketing. This can come in the form of articles, guides, even quizzes and playlists – the sky’s the limit! There’s a lot of buzz about content marketing in the hospitality industry. Most of it is even warranted. Content marketing is a great, cost-effective way to increase brand recognition, win over guests and drive direct bookings. However, that doesn’t mean that all content is by definition worthwhile. It certainly doesn’t mean that all content will get you direct bookings. Get the full story at Net Affinity