The small screen has always been a launching pad for big stars. But for some would-be famous actors, musicians, and comedians, the Web is replacing television as their vehicle to stardom. Through online videos viewed by millions daily, these emerging Web stars are developing loyal audiences that even television personalities would envy.

This week, Amanda Congdon, former host of video site Rocketboom, will announce her new gig as a media correspondent and weekly video blogger, or vlogger, at one of the three major television networks. Congdon, who will continue serving up videos on video-sharing service blip.tv, won't identify her new employer. But it's clear her Web videos have generated enough buzz to land her a job on a major network. "The Internet has been the reason for my career," says Congdon. "I was a relatively unknown actor in New York City when I started Rocketboom."

It used to be that only tech entrepreneurs reaped Internet fame and fortune. Now the Web is not just a stepping stone to more traditional forms of media but has also becoming a lucrative end unto itself, providing a steady source of income in the form of advertising revenue and licensing fees from Internet media companies.

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