UK's contributing editor of technology magazine Wired, Ben Hammersley, said firms were better advised to use their own human intelligence about the way customers behave because this will determine their uptake of new technology. “We have to remember the future is not a big wall we are approaching or something that will happen after a specific date. “The future is the journey we take day by day. It’s inherently unpredictable so you have to look at it from first principles. “You should not make decisions based on the gadgets themselves. You should not be looking at it and saying we need an app. Looking at it from a function point of view is missing the point entirely. “You should look at the human reaction to these things. The human reaction is slower than the technology advance. But the human reaction is the only way we can possibly understand these things. Get the full story at Travolution