The language your hotel uses when you talk to guests, online or off, should be focused on clarity and warmth. Guests need to know the benefits you’re offering them in the simplest terms possible, and you need to present yourself as focused on hospitality and the stay experience. That’s a bit easier said than done, however. When you spend your days working on pricing strategies, marketing campaigns or hotel operations, you use a specialized set of terms that people outside the industry – even your guests – won’t connect with. That’s true of every industry, and every customer-facing business must overcome this. Get the full story at Net Affinity