Megan Danielson, head of industry, travel at Google, says hotels and other travel companies are increasingly using YouTube to gain exposure for their brands. For good reason: YouTube has 1 billion unique monthly viewers. Studies show that more travelers are turning to videos online to plan their trips. A Google/Ipsos study last year found that 61% of business travelers used video to help them pick hotels, and 41% of leisure travelers used video to plan or book a trip. They also are looking for deals on hotels' social networks. According to a Google/Shopper Sciences study released in December, 48% of social network users follow travel brands to learn about promotions and sales. Get the full story at USA Today Read also "DoubleTree/Google YouTube channel wants to reward you for overshared travel stories" at Digital Trends