Film studio DreamWorks Animation worked with travel site Expedia.com's advertising arm, Expedia Media Solutions, to tap into a shared travel connection to drive ticket sales for the theatrical release of Mr. Peabody & Sherman, an animated film about the most accomplished dog in the world and a mischievous boy who travel the world and through time, on March 7. The campaign includes Mr. Peabody and Sherman's Travel the World Sweepstakes, an effort that invites consumers to apply for a chance to win a trip to the destinations in the movie and which, as of March 26, had garnered more than 120,000 entries, Expedia says. The promotion, which launched February 24 and closed March 31, also featured offers negotiated by Expedia to the movie's destinations in France, Italy, and Greece. Each location has a microsite with content like sample hotel deals. Get the full story at ClickZ