In a poll we conducted in 2016, 60% of hoteliers said their biggest challenge was driving direct website conversions. And STR found that, on average, only one quarter of room nights for independent hotels are made via their hotel website. So why is driving direct bookings such a challenge? Well, in an effort to make a great website, hoteliers often unknowingly move further away from achieving the goal of their website – converting lookers into bookers. They focus on things that aren’t adding value, versus providing a great user experience that makes the site easy to book through. So let’s review some of the best practices I shared at the Digital Hotelier Masterclass on how to build a high-performing hotel website that converts. Get the full story at Leonardo