In May 2017, we wrote about segmenting audiences on DAT in order to divert funds to those most likely to lead to a conversion. Our initial results were positive, and we have continued to find new ways of improving efficiency as this product has grown. A commonly known advantage of DAT is its ability to remove users who have made a transaction or whose travel dates have already passed. However, advertisers are limited in the ability to control how Facebook serves impressions for extended booking and retention windows. By utilizing booking window data from metasearch transactions alongside retention window testing, we have been able to create smarter, data-driven segments. Get the full story at Koddi