Today’s costs for acquiring guests are at an all-time high: Third parties charge anywhere between 10-25% commissions for every booking they secure. These third-party costs influence the amount of revenue hotels are able to secure from each guest – ultimately impacting a property’s bottom line. Hoteliers that effectively market themselves to potential guests, practice advanced search engine optimization strategies, and offer guests a unique value can greatly reduce their cost of acquiring guests. How can hoteliers maximize direct bookings through their website? The first step is increasing website traffic from potential guests and attracting more ‘lookers.’ What dates are they searching for, where do they search and what is driving them to a particular market? Collecting this market intelligence provides data that can be used to develop targeted marketing strategies that attract the right type of ‘lookers,’ the ones most likely to become ‘bookers.’ Get the full story at IDeaS