Developed by Dr. Ravi Mehrotra, co-founder and president of IDeaS Revenue Solutions, bid price helps hotels of any size optimize their revenue potential and has dramatically revolutionized the hotel landscape. Because of his endless dedication to developing bid price, innovative revenue solutions and pioneering the revenue management discipline, Dr. Mehrotra was recently honored with the Vanguard Award for Lifetime Achievement in Revenue Management by The Hospitality Sales and Marketing Association International (HSMAI). To help break down the inception of bid price and its impact on the hotel industry, Dr. Ravi recently sat down to answer some questions about the approach that has transformed our industry. Get the full story at IDeaS