The major search engines are constantly trying to improve the quality of their search engine results in an effort to provide the best quality content for users. When duplicate content is indexed by search engine spiders, valuable time and processing power is wasted. As a result, search engines have blocked sites that used duplicate content from their database, ultimately favouring the site that either had the content first, or I believe, the one site that has the greater online history. In addition, the major search engines have a bad taste after dealing with so much duplicate content created by spammers over the past several years. As a result, posting a duplicate website is an offense that can quite literally blacklist a domain; there are few things the search engine properties dislike more than being gamed by spammers.

Deleting the site is the only option unless you want to create an entire new website with unique content and a unique purpose. That said, by deleting the website you can still ensure the effort you put into promoting the old site does not go to waste by pointing the domain to your new website's domain using a 301 redirect. A 301 is a term used to describe a server protocol which Google and other search engines will 'see' when they visit the old site. The protocol essentially says that your content from the old site can be found on the new site and that this is a permanent forwarding of all traffic. 301 redirects are by far the best way to minimize your losses from shutting down a website that just might have traffic or inbound links.

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