The report focuses on what our most prevalent data from the first half of 2017 is telling us right now. The report gives a clear insight into areas hoteliers need to shift their focus for the second half of the year. Topics include mobile website performance, looking at the impact of global events on local demand for travel, and the best ways to evaluate your digital marketing efforts. We highly recommend reading the report to discover our findings, what it means for you – as a member of the hotel industry – and action points to help you implement a data-led approach in your hotel. Get the full story at Net Affinity