Kartikeya Tripathi, regional director, hotel distribution, Amadeus Asia-Pacific, said: “Travel consultants today need to respond to changing consumer preferences by providing a one-stop service to travellers, particularly given the rising demand for ancillary options when travellers book their hotels.” The study found that travel consultants now consider ease of booking and commission guarantees as the most important criteria when choosing a channel to make hotel reservations. Results mark a shift in priorities from 2010, when the amount of commission was the foremost concern. The trade also listed hotel reviews as among the top five must-have features in a hotel booking solution, with findings indicating that some 70 per cent of travellers check user reviews before booking. Meanwhile, those polled indicate that they have less influence over a traveller’s final choice of hotel, with only 32 per cent noting that customers accepted their hotel recommendations without question. The same figure was 51 per cent in 2010. Get the full story at TTG Asia