Online auction company eBay Inc said it expects the number of Asia-Pacific users trading on its site to eventually outstrip that for the U.S. and Europe as Internet penetration grows, but it also predicts imminent competition.

More than 30 million of the company's 181 million registered users worldwide are in the Asia-Pacific region, chief executive Meg Whitman said on Thursday.

"These are still small markets but as Internet usage and broadband penetration increase we see these markets growing bigger than our top markets currently," she said.

And in markets like India, the company has seen a rise in high-value transactions and encouraging growth in smaller towns.

"Asia-Pacific is the fastest growing user region with markets like India, China and Korea leading the pack as Internet and broadband penetration rise," Whitman told reporters. "But we do foresee competition, as e-commerce is a growth area and we see a lot of venture capital money coming," she said.

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