EBay users attending the company's fifth annual extravaganza -- eBay Live, starting today in Las Vegas -- will encounter an online marketplace that has been vastly transformed during the past year after the addition of several businesses, including the blockbuster acquisition of Skype, the Internet telephone powerhouse.

Buyers and sellers will be looking at the San Jose company's plans to integrate its far-flung portfolio and whether the services are even something they want to use.

The changes during the past year represent a big evolution from eBay's roots as an online auctioneer, to virtually every kind of e-commerce -- and beyond. Executives are trying to offset lagging growth in the company's traditional online marketplace by entering businesses that promise future expansion.

Get the full story at the San Francisco Chronicle