It is crucial to be present at every step of the way in order to capture the attention of potential guests and nurture them through the path to a direct booking. In each phase, people are looking for different content and information: - Dreaming Phase: In this phase, people are exploring destination options and ideas with no firm plans. At this stage, People are looking for inspiration. - Planning Phase: In this phase, people have chosen a destination. They’re looking for the right dates, the right flight, the right place to stay, and things to do. - Booking Phase: In this phase, research is done and people are ready to book their accommodations. - Experiencing Phase: In this phase, the trip is underway. Travelers are ready to live the vacation they’ve been dreaming about and share it with others. Download the eBook at HEBS Digital