The right CMS technology helps engage, retain, and acquire past and future guests. The long-term cost of choosing the wrong CMS technology is a dramatic increase in OTA dependency, higher distribution costs, lower revenues, and lower customer engagement. A hotel website CMS is essential for: - Driving revenue for need periods and occupancy demands. - Increasing direct bookings via enhanced merchandising capabilities, content personalization, reservation abandonment applications. - Engaging past and future guests throughout the complete customer lifecycle. - Showcasing the property product and amenities via responsive design and ability to add multiple designs and mini-sites, as well as changing design and page layout. - Ensuring robust SEO performance with easy implementation of meta data, schema, and more. Get the full story at HEBS Digital