Technical SEO plays a major role in influencing Google and other search engines to rank your hotel website higher in search engine results pages (SERPs), which results in qualified website visitors and bookings. Google has frequently stated that it is using more than 200 major ranking "signals" with many thousands of sub-signals and variations. Three categories are well within hoteliers' control, and if the hotel website is optimized to communicate these signals to the search engines, will achieve higher ranking in SERPs and reward the property with significant organic revenues. Get the full story at HEBS Digital