Online travel agent Ebookers has admitted to “big problems” with its search engine optimisation on the Google platform.

The acknowledgment came this week after it emerged the Travelport-owned site could not be found in Google’s natural search listings until at least the second page of results – a major issue in an already highly competitive market for OTAs.

The issue was compounded earlier this week when the keyword “ebookers” returned results for consumer watchdog sites, such as Grumble Text, which is heavily critical of the company, far higher than the company’s first listing on Google.

The company has continued to run a pay-per-click campaign on the keyword “ebookers” and its car hire portal – Carbookers – has secured top billing on results for the same query.

However Ebookers admitted this week that the issue had been known for some time and is the latest in a string of problems it has encountered with the Google search engine.

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