eCornell has partnered with Cornell University?s School of Hotel Administration to create a five-course certificate series on the strategies and techniques of hotel revenue management. The courses, authored by School Professor Sheryl E. Kimes, are designed to develop essential revenue maximizing skills for revenue management professionals and other hotel managers with revenue responsibilities. The five courses are adapted from Dr. Kimes? courses delivered in the Hotel School?s Professional Development Program in Ithaca, Brussels, and Singapore.

This certificate provides a holistic view of the application of revenue management concepts and practices to the hospitality industry. The courses focus on several high-impact drivers for maximizing revenue: forecasting and availability controls, pricing and distribution channel management, overbooking and group management, and non-traditional revenue management applications. Each course explores a topic in depth, with particular emphasis on the role of strategy in effective revenue management and the practical application of tools and techniques in the hospitality setting. Executives from several leading hospitality brands advised eCornell's instructional designers on the content and format of the program.

Each course is designed to be both a part of the certificate program and a stand-alone learning experience. The courses in the series are: An Introduction to Revenue Management; Forecasting and Availability Controls; Pricing and Distribution Channel Management; Overbooking Practices and Group Management; and Non-Traditional Applications of Hotel Revenue Management.

Registrations are being accepted now for all courses. Instruction in this new certificate program begins in April, 2007. All courses are delivered online using eCornell?s proprietary Structured FlexibilityTM delivery methodology. Each course requires about six hours of learning time over a two-week period and is facilitated by an expert instructor in revenue management to ensure knowledge transfer and application back into the workplace. Each course will provide interactive and hands-on tools that will enable managers to readily apply new strategies and techniques.

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