eDreams' ambitious growth strategy sees it launch Russian site
Jun 19, 2014
Spain-based eDreams has taken a significant step towards its goal of achieving world presence by moving into the fast-growing Russian market. The new edream.ru site has been developed on the back of ‘significant investment in technology and staff’ the company said.
It seeks to exploit an online travel market that is growing at 50% per annum and boasts the largest internet market in Europe, with 77 million users.
The new site means eDreams is now be present in every key market across five continents.
Pablo de Pocioles, eDreams director of business development, said: "Internet penetration in Russia is at 55% and growing at an unstoppable rate that is much higher than other countries. So this opening is a huge opportunity for us."
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