When it comes to transforming consumer buzz into a successful hotel advertising campaign, no perfect potion exists for all hotels and brands. According to hoteliers and marketers, the trick is the right media mix of print, television, and online advertising to attract the hotel’s target audience—be it the business traveler or family vacationers.

While it is hard to contest the Internet as the newest, most dynamic tool for hotels to advertise, media planners contend that cutting-edge technology must be used strategically to be effective for the client. Many also advocate for strong strategic partnerships with other industry sectors to broaden a brand’s message, thereby achieving more bang per advertising buck.

However, the most important piece of advice for anyone trying to grab their audience’s attention is this: Remember your customer.

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