At any given time, a hotel operator is going to be looking for ways to increase hotel revenue while also offering competitive hotel room rates. In order to do this, a property manager must develop hotel revenue management strategies that can be uniquely applied to their specific situation. Revenue management is about attracting the right guest, at the right time to any given property. Every hotel, regardless of its location and the success of its destination, is subject to the seasonal ebbs and flows of the tourism industry. With an effective revenue management strategy in place, a hotel operator is able to drive bookings during the slow season while capitalising on high demand during the busy season. Get the full story at SiteMinder