The first step in understanding demand generation is to fully understand your product, customer(s) and value proposition. Take for example a 4-Star Hotel located in city center that has a good mix of both business and leisure travellers. Think about the target customers or target market segments and how you can create a unique value proposition to appeal to both. For the typical business travellers, following are a few examples of value propositions that they’re looking for: - Free & Fast Wifi - Working Desk in the Room - Laptop Safe in the room - Business Center - Healthy Breakfast Options - Onsite gym - Iron & Ironing Board in the room - Laundry Service Get the full story at RateGain