The “Walk the World with Element Hotels, Powered by Fitbit” event is designed to incite a spark of travel interest in consumers by spurring them to log their steps on the road as part of a global challenge. Participant will automatically be entered to win rewards at particular milestones during the week, including Fitbit wearables and Starwood Preferred Guest Starpoints, which can be redeemed for hotel stays at any of Starwood’s properties. “We’re very excited about this partnership with Fitbit and couldn’t have found a better, more natural ‘fit’ for the Element, which caters to today’s healthy, active traveler,” said Paige Francis, vice president of brand management for Element Hotels, Stamford, CT. “This Walk the World campaign provides our guests yet another way to stay active beyond our health-conscious programs and offerings we already have built into Element properties around the world. “The campaign was also inspired by and celebrates Element’s growth as a brand, as the walk officially started at Element Vancouver Metrotown and spans over 14,900 miles to Element’s first hotel in Asia Pacific, Element Suzhou Science & Technology Town, in Suzhou, China,” she said. “This virtual walk is already being well received by a lot of our guests! Get the full story at Mobile Commerce Daily