eLong, Inc., a leading online travel service provider in China, today announced that it has been recognized as this year's Best Call Center in China at the 2005 National Award Ceremony for Customer Care & Management Excellence. The Call Center Occupational Standards Committee of the Ministry of Information Industry and the China Call Center & Customer Relations Management Association, the nationwide industry association, have jointly granted this award. eLong is the only recipient of this award, which is the highest in the industry of customer relationship management in China, in the category of Travel Service Consolidators.

eLong surpassed other companies to receive this award after a rigorous review of qualification criteria and on-site investigations of its call center and customer relations management. More than 400 companies attended the competition this year. eLong uses its 24-hour nationwide call center and web sites to help customers to book hotels, air tickets, vacation packages and other travel related services.

''We are excited to receive this important recognition from both the highest ranking governmental organization and industry association in our business sector. It is a sound validation of our track record in providing the products and services that serve our customers' needs. Our initial public offering at NASDAQ and partnership with Expedia, one of the world's leading online travel companies, have helped us to improve our call center efficiencies and services. We will further invest in our call center so that we continue to deserve our customers' satisfaction and loyalty, which the industry has now recognized us for,'' remarked Justin Tang, Chairman and Chief Executive Officer of eLong.