eLong, Inc., a leading online travel service provider in China, today reported unaudited financial results for the fourth quarter and fiscal year ended December 31, 2005.

Highlights for the fourth quarter 2005:

- Travel revenues increased 54% year-over-year and 6% sequentially to RMB56.1 million (US$6.9 million), and total revenues improved 65% year- over-year and 11% sequentially to RMB64.8 million (US$8.0 million);

- Hotel commissions increased 42% year-over-year and 10% sequentially to RMB45.6 million (US$5.6 million);

- Air ticketing commissions increased 162% year-over-year and 1% sequentially to RMB7.6 million (US$936,000); air ticketing represented 13% of total travel revenues in the fourth quarter as compared to 8% in the same period one year ago as the Company continues to diversify from its lodging revenue base;

- As of December 31, 2005, the Company's cash balance and restricted cash and cash equivalents were US$131.9 million, including restricted cash and cash equivalents of US$9.4 million;

Highlights for fiscal 2005:

- Total revenues increased 57% year-over-year to RMB211.9 million (US$26.3 million) and travel revenues increased 59% year-over-year to RMB191.5 million (US$23.7 million);

- Hotel commissions increased 40% year-over-year to RMB152.0 million (US$18.8 million); and

- Air ticketing commissions increased 136% year-over-year to RMB23.8 million (US$2.9 million).

"We are pleased to report another strong quarter of travel revenue growth of 54%. I am pleased to have joined eLong at this exciting stage in the company's development, and look forward to building on eLong's solid foundation and deep relationship with Expedia," remarked Tom SooHoo, Chief Executive Officer of eLong. Mr. SooHoo joined the Company in January of this year.

Business Results

Total revenues for the fourth quarter ended December 31, 2005 were RMB64.8 million (US$8.0 million), an increase of 65% from RMB39.2 million (US$4.7 million) reported in the same period in 2004, and an increase of 11% from RMB58.2 million (US$7.2 million) reported in the third quarter.

Total revenues for fiscal 2005 were RMB211.9 million (US$26.3 million), an increase of 57% from RMB135.3 million (US$16.3 million) in fiscal 2004.

Revenue from hotel commissions for the fourth quarter of 2005 totaled RMB45.6 million (US$5.6 million), an increase of 42% from RMB32.1 million (US$3.9 million) year-over-year, and an increase of 10% from RMB41.5 million (US$5.1 million) sequentially.

The increases in hotel commissions were primarily due to higher room volumes accompanied by higher hotel commission per room night. Hotel room nights booked through eLong increased 24% to 724,000 in the fourth quarter from 582,000 in the corresponding period a year ago, and were up 6% sequentially from 684,000 in the third quarter.

Hotel commissions per room night were RMB63 in the fourth quarter of 2005, up 15% from RMB55 in the corresponding period a year ago and up 3% from RMB61 in the third quarter mainly due to higher commissions associated with increased volume.

Revenue from hotel commissions for fiscal 2005 totaled RMB152.0 million (US$18.8 million), an increase of 40% from RMB108.2 million (US$13.1 million) in fiscal 2004. The total number of hotel room nights booked through eLong in fiscal 2005 was 2.54 million compared to 1.97 million in fiscal 2004, an increase of 29%. Hotel commissions per room night were RMB60 in 2005, up 9% from RMB55 in fiscal 2004 mainly due to higher commissions associated with increased volume.

"By year-end 2005 we offered our customers a choice of hotel rooms at discounted rates in nearly 3,100 hotels in 278 cities across Greater China as compared to 2,600 hotels in 220 cities at year-end 2004, reflecting our continuing efforts to provide a greater selection of travel products and services to our customers," said Frank Zheng, Vice President of Travel Services.

Revenues from air ticketing during the fourth quarter of 2005 totaled RMB7.6 million (US$936,000), an increase of 162% from RMB2.9 million (US$347,000) year-over-year, and an increase of 1% from RMB7.5 million (US$927,000) sequentially. Volume in air segment sales continued to grow with 215,000 air segments sold in the fourth quarter, an increase of 156% from 83,000 in the corresponding period a year ago and 9% higher than the 198,000 sold in the third quarter.

"Growth in air ticketing revenues was primarily driven by the acquisition of new air customers, increased sales of air tickets to eLong's existing hotel customer base and better product offerings," explained Andy Clayton, Vice President of Air.

Revenues from air ticketing for fiscal 2005 totaled RMB23.8 million (US$2.9 million), an increase of 136% from RMB10.1 million (US$1.2 million) in fiscal 2004. Air segment sales were 651,000 in fiscal 2005, an increase of 160% from 250,000 air segments sold in fiscal 2004.

Other travel revenue in the fourth quarter of 2005 was RMB2.9 million (US$365,000), an increase of 104% from RMB1.4 million (US$175,000) year-over- year, and a decrease of 26% from RMB4.0 million (US$492,000) sequentially. The year-over-year increase occurred because the results of Ray Time, an operator of hotel loyalty programs across China acquired by eLong in November 2004, were not fully included in the corresponding period a year ago. The sequential decrease was due to the closing of unprofitable Ray Time projects.

Other travel revenue in fiscal 2005 was RMB15.7 million (US$2.0 million) as compared to RMB2.5 million (US$298,000) in fiscal 2004 with the increase mainly due to the inclusion of Ray Time since its acquisition in November 2004.

Gross margins in the fourth quarter were 82% as compared to 79% in the corresponding period a year ago and 82% in the third quarter.

Gross margins in fiscal 2005 were 81% as compared to 83% in fiscal 2004. The year-over-year decrease in gross margins was a result of additional investment in eLong's hotel call center and the increased revenue contribution from the air ticketing business, which has lower gross margins than the hotel business.

Service development, sales and marketing and general and administrative expenses for the fourth quarter of 2005 totaled RMB60.1 million (US$7.5 million), an increase of 68% from RMB35.8 million (US$4.3 million) year-over-year, and an increase of 26% from RMB47.8 million (US$5.9 million) sequentially. These expenses for fiscal 2005 were RMB189.6 million (US$23.5 million), an increase of 65% from RMB115.2 million (US$13.9 million) in fiscal 2004.

Service development expenses were RMB12.7 million (US$1.6 million) in the fourth quarter of 2005, an increase of 181% from RMB4.5 million (US$548,000) year-over-year, and an increase of 36% from RMB9.4 million (US$1.2 million) sequentially as eLong strengthened its investments in technology, including the eLong.com website and the Company's air, hotel and vacation package products.

Service development expenses for fiscal 2005 were RMB38.6 million (US$4.8 million), an increase of 166% from RMB14.5 million (US$1.8 million) in fiscal 2004 with the year-on-year increase similarly due to the increased investment in our website and product offerings.

Sales and marketing expenses were RMB31.0 million (US$3.8 million) in the fourth quarter of 2005, an increase of 52% from RMB20.4 million (US$2.5 million) year-over-year, and an increase of 18% from RMB26.2 million (US$3.2 million) in the third quarter. The year-over-year rise was due to increases in business volume and customer acquisition in the fourth quarter. Sales and marketing expenses in the fourth quarter of 2005 were 48% of revenues as compared to 52% in the corresponding period a year ago and 45% in the third quarter.

Sales and marketing expenses for fiscal 2005 were RMB104.2 million (US$12.9 million), an increase of 42% from RMB73.4 million (US$8.9 million) in fiscal 2004. Sales and marketing expenses for fiscal 2005 were 49% of revenues as compared to 54% in fiscal 2004, indicating that eLong is improving operating leverage due to its growing brand acceptance and recognition in the market.

General and administrative expenses were RMB16.4 million (US$2.0 million) in the fourth quarter of 2005, an increase of 52% from RMB10.8 million (US$1.3 million) year-over-year, and an increase of 35% from RMB12.2 million (US$1.5 million) sequentially. The year-over-year and sequential increases were due to additional professional fees, headcount expenses and other expenditures associated with the expansion of our business. The Company also recorded an allowance for doubtful accounts of RMB3.3 million (US$408,000) mainly for its air business and a RMB2.0 million (US$248,000) discretionary bonus to non- senior management employees in the fourth quarter of 2005.

General and administrative expenses for fiscal 2005 were RMB46.7 million (US$5.8 million), an increase of 71% from RMB27.3 million (US$3.3 million) in fiscal 2004. The rise was due to additional professional fees, headcount expenses and other expenditures associated with the business expansion and public company expenses.

Operating loss in the fourth quarter of 2005 was RMB14.2 million (US$1.8 million), as compared with an operating loss of RMB10.0 million (US$1.2 million) in the corresponding period of 2004 and RMB24.6 million (US$3.0 million) in the third quarter of 2005. Excluding a one-time non cash writedown in goodwill and intangibles of RMB17.5 million (US$2.2 million), the operating loss in the third quarter of 2005 was RMB7.1 million (US$876,000). Operating loss, excluding the impact of the writedown in goodwill and intangibles, increased sequentially as a result of the continuing investment in the business.

The operating loss for fiscal 2005 amounted to RMB65.3 million (US$8.1 million) as compared to an operating loss of RMB20.2 million (US$2.4 million) in fiscal 2004. Excluding the writedown of Ray Time's goodwill and intangibles, amortization of intangibles, amortization of non cash stock and other non cash compensation, operating loss for fiscal 2005 would have been RMB29.1 million (US$3.6 million).

Other income, which represents interest income, unrealized exchange gains/losses and other non operating income/expenses, was RMB6.5 million (US$805,000) for the fourth quarter, as compared to other income of RMB1.7 million (US$204,000) in the corresponding period one year ago, and other loss of RMB15.2 million (US$1.9 million) in the third quarter of 2005. The sequential increase in other income was primarily due to a lower unrealized exchange loss on the translation for financial reporting purposes of eLong's US dollar denominated cash deposits into Renminbi. The unrealized exchange loss was RMB2.4 million (US$302,000) in the fourth quarter of 2005 as compared to an unrealized exchange loss of RMB23.4 million (US$2.9 million) in the third quarter. The unrealized foreign exchange loss in the third quarter was higher than the fourth quarter because of the Renminbi revaluation in July of 2005.

Other income for fiscal 2005 was RMB4.2 million (US$517,000) with additional interest income being partially offset by unrealized exchanges losses, as compared to other income of RMB2.1 million (US$256,000) in fiscal 2004.

The Company recorded a net loss of RMB8.7 million (US$1.1 million) for the fourth quarter, compared to a net loss of RMB8.3 million (US$1.0 million) in the corresponding period a year ago, and a net loss of RMB40.5 million (US$5.0 million) in the third quarter. The US GAAP diluted loss per ADS for the fourth quarter was RMB0.34 (US$0.042), compared to US GAAP diluted loss per ADS of RMB0.68 (US$0.082) in the corresponding period a year ago and US GAAP diluted loss per ADS of RMB1.62 (US$0.200) in the third quarter. Adjusted loss for the fourth quarter (a non-GAAP measure) was RMB1.9 million (US$237,000), compared to adjusted loss of RMB5.2 million (US$630,000) in the year earlier period and adjusted income of RMB4.9 million (US$609,000) in the third quarter. Diluted adjusted loss per ADS for the fourth quarter (also a non-GAAP measure) was RMB0.08 (US$0.009), compared to diluted adjusted loss per ADS of RMB0.42 (US$0.040) in the corresponding period a year ago and diluted adjusted income per ADS of RMB0.18 (US$0.022) in the third quarter. Please refer to the attached table for a reconciliation of net loss and diluted loss per ADS under US GAAP to adjusted income/(loss) and basic and diluted adjusted income/(loss) per ADS.

The Company recorded a net loss of RMB62.2 million (US$7.7 million) for fiscal 2005, compared to a net loss of RMB18.4 million (US$2.2 million) in fiscal 2004. The US GAAP diluted loss per ADS for fiscal 2005 was RMB2.50 (US$0.310), compared to US GAAP diluted loss per ADS of RMB2.04 (US$0.248) in fiscal 2004. Adjusted loss for fiscal 2005 (a non-GAAP measure) was RMB82,000 (US$11,000), compared to adjusted loss of RMB8.4 million (US$1.0 million) in fiscal 2004. Diluted adjusted loss per ADS for fiscal 2005 (also a non-GAAP measure) was RMB0.00 (US$0.000), compared to diluted adjusted loss per ADS of RMB0.92 (US$0.110) in fiscal 2004. Please refer to the attached table for a reconciliation of net loss and loss per ADS under US GAAP to adjusted income/loss and basic and diluted adjusted income/loss per ADS.

As of December 31, 2005, the Company's cash and cash equivalents balance was US$131.9 million, including restricted cash and cash equivalents of US$9.4 million.

"In the fourth quarter, eLong demonstrated another quarter of healthy revenue growth. In 2006 we will continue to invest in our business as we strive to strengthen our leading position in China's attractive online travel market," said Derek Palaschuk, eLong's Chief Financial Officer.

Management Announcements

Tom SooHoo was appointed as Chief Executive Officer of eLong, Inc. effective January 23, 2006. Mr. SooHoo brings extensive retailing, consumer marketing and general management experience to the eLong team, experience developed while in senior leadership roles at McDonald's China and Nike China. Former CEO Justin Tang resigned to pursue private equity investment opportunities. Mr. Tang, the founder of eLong, remains on the eLong Board of Directors.

Hal Fiske was appointed as General Counsel effective March 1, 2006. Prior to joining eLong, Mr. Fiske served as Senior Associate in the Beijing office of Baker & McKenzie, LLP.

Director Announcements

Effective February 23, 2006, the Company expanded the size of its Board of Directors from eleven to thirteen members and announced the appointment of the following two Expedia designees to its Board of Directors: Maru Sato, Managing Director, Expedia Japan, and Johan Svanstrom, General Manager Private Label, Expedia Asia Pacific. Following these appointments, eight of the thirteen members of eLong's Board of Directors will be Expedia designees. eLong also appointed Tom SooHoo, Chief Executive Officer of eLong, as a member of the Board, replacing outgoing Board member Xiaojian Zhong.