Email marketing reporting data can be overwhelming in its sheer volume, providing a view to many marketers that looks more like a maze. But finding the prize inside can be achieved in many different ways.

With email marketing metrics available in an immediate and specific format or a broad and historical viewpoint, the data rivals any kind of marketing analytics in the marketplace today. While there is no direct stat for measuring the influence on building your brand or strengthening the relationship with your audience, there is a metric for almost everything else.

Most marketers don't take full advantage of this voluminous reporting, and because of the depth of email metrics it is easy to fall behind and leave much of the numbers unseen or underutilized. By properly articulating what you are seeking in the campaign report and adapting your campaigns based on this data, you can make immediate improvements to your email marketing efforts.

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