According to the latest Ve Interactive statistics, a substantial 85% of online transactions in travel are abandoned by the user before conversion. So it’s clear that while it’s important to attract customers in the first place, this strategy in isolation is not enough. Abandoned bookings represent an enormous opportunity to re-engage with already-interested leads. This is where email re-engagement can be your best friend, returning you right back to the forefront of the user’s mind and boosting your conversion chances. Here are some tips to create the perfect re-engagement email campaign. Get the full story at Travolution