Among the many interesting findings, Silverpop uncovered the following notable trends:

- Social sharing is already achieving click-through and reach rates several times that of the long used forward-to-a-friend functionality
- Shared emails evaluated for the study delivered an average increase in reach of 24.3 percent
- On average, social sharing leads to an additional 1 percent of opens
- In most cases, the last click on a shared email message occurs about seven days after the initial share

Download the free report at Silverpop (free registration required)