Triptease was founded on a very simple idea. We believe direct is best. We believe the best place to buy a hotel room online is from the hotel itself. When a customer and a hotel transact together, everybody benefits. So, our strategy is simple. We want to shift the world to direct by dramatically improving the guest experience for direct bookers. Automation has been an obvious tactic for us, both because of the benefits it can bring to the guest but also because of the weight it can lift from the shoulders of already over-encumbered hoteliers. So let's talk about what automation means. Get the full story at Triptease