The following trends point to the shift in consumer values:

- Precycling: It's an expression coined by The Intelligence Group. Consumers are consciously choosing to purchase fewer products, to buy more in bulk, and then to repurpose as much as they can. Precycling cuts down on waste and recycling, which is good news for the environment and local landfills.

- Excess: It's the new dirty word in consumerese. The nation's economic challenges are highly personal. According to some estimates, US consumers are now shelling out 57 cents of every dollar for basic necessities