"Our social strategy is to take our current products, get users to give us social information and make our current products better," said executive chairman Eric Schmidt, talking to a small group of journalists following his address to the ad festival here. This strategy comes after the release of a few failed or struggling social products. The best-known of which may be Google Buzz, launched last year to immediate privacy complaints and a general lack of interest, Since then, it has failed to grab traction with consumers. Google recently rolled out its +1 button, which allow users to recommend web pages they like via their Google Profile page. As an example of the current strategy, Mr. Schmidt talked about getting more information from YouTube users in order to offer more targeted video. Get the full story at Advertising Age