The continent’s average daily rate (ADR) was EUR118.80 (approx. GBP90.33 or US$128.67) last month, compared to EUR114.33 12 months ago. Occupancy levels were almost flat, dipping slightly from 77.0% to 76.7%. ADR increased in all regions in July, but the sharpest growth was seen in Eastern Europe, were rates jumped 13.1% to EUR68.91. However this remains the lowest actual ADR of any European region. In Western Europe, ADR increased 1.2% to EUR114.09, while rates in Southern & Mediterranean Europe rose 2.7% to EUR136.27. Two of Europe’s strongest performing countries in July were Poland and Portugal. With occupancy averaging at a strong 77.3%, Poland’s hoteliers were able to drive an 18.8% increase in ADR, to PLN292.90 (approx. EUR68). Portugal meanwhile, achieved a 10.7% jump in ADR, to EUR121.89. Get the full story at Travel Daily Media