Seventy percent of the marketers said they will be increasing their digital spend in 2009.

Sixty-four percent said they will increase their use of search in 2009. Somewhat less than one-half expected to use more e-mail, and 41% more display.

Video advertising, affiliate marketing, behaviorally targeted advertising, ad networks, demographic targeting, direct response, paid sponsorships and classified advertising rounded out the field.

For most marketers, the goal of digital advertising was a combination of direct marketing and brand advertising.

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