A new report from Phocuswright, “European Online Travel Overview Eleventh Edition,” explores six key European travel markets, and contains detailed information on all segments in the region. Total travel revenue rose to EUR 264 billion in 2015 and is projected to grow to EUR 282 billion by 2017. Online channels are growing faster than the total European travel market. In 2015, online travel grew 14% as compared to 5% for the total market. “The European travel market continues to bounce back, reaching new highs as traveler confidence returns,” says Phocuswright’s senior director, research, Charuta Fadnis. “Online adoption is growing and a large part of the growth is projected to come from mobile channels as European travelers take advantage of increasing smartphone penetration and improved mobile functionality.” After years of hype, mobile has gone beyond the trend stage and is proving to be a sustainable channel in its own right. Consumers have moved past using mobile for inspiration and search to conducting transactions. Get the full story at Phocuswright