According to 11th Ipsos - Europ Assistance holiday barometer, the British are still the most technophile: 71 percent of them reserve their holidays using this channel. As for Smartphones, their use is clearly progressing: 1 European out of 4 claims to own one. While 57 percent claim to use it less on holiday than during the rest of the year, a sign of the desire to “disconnect”, the device can find a new purpose during the holidays. Hence, one third of Europeans (34 percent) would find it useful to have access to practical information for the organisation of their stay, and more than half of them (52 percent) would find it helpful to be able to consult a list of useful numbers during their trip, 42 percent a conversation guide, and 34 percent a telephone platform facilitating their stay. Get the full story at EyeForTravel