What Is Attribution Modelling? Attribution modeling is where a hotel creates one or more rules that help calculate the credit for bookings or other conversions that should be assigned to various customer interactions throughout the sales funnel. Why should hotels use an attribution model? Attribution modelling creates an apples-to-apples comparison for your marketing efforts and allows hotel marketers to make smart decisions about where they should invest more and where they should pull-back. Marketing has become significantly more complicated over the years and requires more sophisticated tracking and analysis to understand the impact that your marketing dollars are having on your hotel’s business. Get the full story at Fuel