Historically, the Maps API has been a free-to-use platform, enabling many businesses around the world to embed a Google Map within their website. This feature would often contain custom information, such as a marker pin that highlighted a business’s exact location. Naturally, the price hike hasn’t proved popular. While some businesses have given in and paid the fees that Google charges, others have scrambled to find a suitable alternative. Hotels have obviously been greatly affected by Google’s policy change. Hotels commonly use Google Maps to show potential guests nearby attractions, restaurants, and points of interest that are worth visiting during their visit. Get the full story at Travel Tripper