Are you prepared for the ever-changing trends in the travel industry? The truth is, this can be a big challenge for travel companies and marketers. You need to manage content, review platforms, understand how to use social media to your advantage, simplify your booking engines… just to name a few things. You have to be in control of your leads to get your conversions up to scratch, and that’s what effective content marketing offers. You can start to fire up your travel marketing game by replicating SEO tactics that are proven to work - TripAdvisor and Hotels.com, among others, are already reaping great rewards as outlined in this article. Get the full story at State of Digital