Where have these profit points gone that made this business one of the most interesting financially in addition to its human dimension? It is undoubtedly because some of the components that diversified and enriched the hotelier's trade were abandoned. Hoteliers answered –a bit too readily – the call of seductive Sirens beckoning with the promise of less work for more profit. Why bother with personnel management when cleaning, room maintenance and security can be outsourced? Why mobilize a team in the kitchen when it is so easy to get 4th and 5th range products, that are ready to assemble? Why work in the primary zone to develop a sales force when choosing to be part of a brand naturally brings in enough flow? Why work to develop loyalty when a listing on an online distributor's site does all the work for you? Get the full story at MKG Group