Only last week Thomas Cook, the high street agency that for many UK holidaymakers still epitomises the traditional analogue package holiday, announced a hotels supply deal with rival OTA Expedia. While this agreement for city break and domestic inventory may have raised a few eyebrows, it is very much a sign of the times. Expedia has been an established part of the B2B hotel inventory distribution scene for years through its Expedia Affiliate Network. For London-based Ariane Gorin, the general manager who has overseen the division affectionately known as EAN (pronounced Ian), for the last three-and-a-half years competition with online giants like Expedia is not a zero sum game. Get the full story at Travolution