The company says the new divisions are addressing sectors with different key proprieties: - For corporate travel it is to bring some of the 70% of unmanaged business travel into the fold by making sure the hotels people are booking anyway are available - For airlines is it to optimise the value of the travel wallet airline sites command by ensuring it is easier for them to retain the customer - For OTAs it is to drive up customer acquisition through offering a diverse range of product and increasing customer retention Expedia Affiliate Network further acknowledges that its product is hotel product, and that this will not fundamentally change in the future but the way customers will access that hotel offering may well alter. Like the needs of corporate travelers are very different from leisure partnerships, Expedia Affiliate Network is looking to become far more specialised in its roles. Get the full story at Travolution