The extra money will be deployed in new, faster-growing markets, such as Asia Pacific, a star performer for the web conglomerate, while Expedia?s North American marketing spend will be stagnant at best.

Expedia spent almost US$300m on ?selling and marketing? during the September quarter ? 35.6% of revenue.

?We expect selling and marketing spend to increase as a percentage of revenue as we invest in our higher growth and international businesses, expand our sales teams and grow our global advertising and media business,? said CEO Dara Khosrowshahi.

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