Expedia’s robust social media team — which frequently holds chats online with its fans already — is behind the curtain. The team, through their intern avatars is encouraging users to tweet their questions at them using the hashtag #ExpediaInterns and responding to real tweets from travelers looking for the truth about booking online in Jay and Stuart’s voices. Great #ExpediaChat today. #ExpediaInterns were entertaining & full of useful knowledge! Safe & fun travels everyone! #vacationstartshere — Me (@Msfforever) March 11, 2015 “Expedia is the leader in online travel and this message reinforces our brand position as the travel experts,” said Vic Walia, senior director of brand marketing at Expedia. “We feel we have an opportunity to engage with a new, younger traveler who might be less familiar with the Expedia site. It is for this reason we taken this specific creative approach and have decided to launch this campaign exclusively online and on mobile.” Get the full story at Digiday