Hotels fall to lower positions in Expedia’s sort order and their conversions decline when properties or brands don’t aggressively engage on Expedia sites, Khosrowshahi said, adding that there are plenty of rival brands ready to gain share. He said Expedia “absolutely” wants the most attractive hotel rates on its sites. On the other hand, it likely wouldn’t be a shock to Hilton and Marriott that enticing consumers to book on their own websites would have an adverse impact on their performance on Expedia sites. Get the full story at Skift Read also " annoyed by hotel direct booking initiatives"