Dara Khosrowshahi, president and CEO, Expedia Inc., noted that travel and music were the two most bought online items. “We continue to change with new devices and technology,” he said. “It’s a wonderful opportunity. What are we doing to stay ahead?” he asked the audience. Khosrowshahi said Expedia had three assets: brands, people, technology. He also said that the company has changed how it operates internally. It has to in this quickening age of commerce and technology. “Instead of predicting the future, we build one that is agile and fast. It becomes difficult to predict the future, so we built one that can react to the future. We have stopped guessing what the consumer wants and let them tell us.” Guessing, no, but trying to figure the consumer out, yes. Expedia does a ton of A/B testing, and Khosrowshahi said that there are hundreds of different Expedia iterations on the Web. So a user logging onto Expedia.com in one place, for instance, would have a totally different experience than a user logging onto it from a different area. This can appear in the way and appearance of how categories are sorted, for instance. Get the full story at Hotel Management Read also "Expedia aims for agility atop shifting market" at HotelNewsNow